Disney unveils 'Star Wars' merchandise at Britain's Pinewood Studios
FILE PHOTO: Merchandise from Star Wars: The Mandalorian, television series sit on display at the announcement of new Star Wars products at Pinewood Studios, Iver Heath Britain September 26, 2019. REUTERS/Simon Dawson
LONDON (Reuters) - Actors from the "Star Wars" franchise headlined a global livestreamed event at Britain's famed Pinewood Studios on Thursday to unveil new Walt Disney Co merchandise tied to the latest movie instalment and series spin-offs.
The new toys, clothes and gadgets will officially go on sale on Friday Oct. 4, a date marketed by Disney as "Triple Force Friday", as it seeks to build buzz ahead of the premiere of "Star Wars: The Rise of Skywalker" in December.
Disney also launched merchandise for "The Mandalorian", the first Star Wars live-action spin-off series that will debut on streaming service Disney+ in November, and "Star Wars Jedi: Fallen Order", a forthcoming video game.
A visitor holds up the Black Series Jannah toy by Hasbro at the announcement of new Star Wars products at Pinewood Studios, Iver Heath Britain September 26, 2019. REUTERS/Simon Dawson
The event at Pinewood, the studios just outside London where "The Rise of Skywalker" was shot, was hosted Warwick Davis, who started his career playing an ewok in 1983 release "Star Wars: Return of the Jedi".
"As an actor in Star Wars, the first time you see yourself immortalized as a Star Wars toy is a very exciting moment, however old you are," Davis said in an interview.
"The first time it happened to me was when I was 11 years old in Return of the Jedi, and as a young boy to actually have a toy of yourself is a mind-blowing experience."
Toys for the new Star Wars: Fallen Order video game sit on display at the announcement of new Star Wars products at Pinewood Studios, Iver Heath Britain September 26, 2019. REUTERS/Simon Dawson
Naomi Ackie, a newcomer to the franchise who plays the role of 'Jannah' in the latest movie, said it was "super surreal" to see a bobble-head doll version of her character for the first time.
"All you can hope is that you do a great job, that people are excited about your character and they want to include it in their repertoire of knowledge," Ackie, 26, said of the huge fan base for the franchise.
New merchandise included products from Hasbro Inc, Funko Inc and The Lego Group.
Merchandise sits on display at the announcement of new Star Wars products at Pinewood Studios, Iver Heath Britain September 26, 2019. REUTERS/Simon Dawson
Disney, which paid $4.05 billion for Star Wars production company Lucasfilm in 2012, held the first "Force Friday" merchandise launch in 2015 ahead of "Star Wars: The Force Awakens".
(Reporting by Hanna Rantala and Paul Sandle; editing by Jane Wardell)
A Chewbacca and Finn toys sit on display at the announcement of new Star Wars products at Pinewood Studios, Iver Heath Britain September 26, 2019. REUTERS/Simon DawsonToys for the new Star Wars: Mandalorian television series sit on display at the announcement of new Star Wars products at Pinewood Studios, Iver Heath Britain September 26, 2019. REUTERS/Simon DawsonStar Wars lego toys sit on display at the announcement of new Star Wars products at Pinewood Studios, Iver Heath Britain September 26, 2019. REUTERS/Simon DawsonToys from the Star Wars: The Rise of Skywalker sit on display at the announcement of new Star Wars products at Pinewood Studios, Iver Heath Britain September 26, 2019. REUTERS/Simon DawsonKylo Ren and Rey toys from Star Wars: Rise of Skywalker sit on display at the announcement of new Star Wars products at Pinewood Studios, Iver Heath Britain September 26, 2019. REUTERS/Simon DawsonMerchandise sits on display at the announcement of new Star Wars products at Pinewood Studios, Iver Heath Britain September 26, 2019. REUTERS/Simon DawsonVisitors look at merchandise on display at the announcement of new Star Wars products at Pinewood Studios, Iver Heath Britain September 26, 2019. REUTERS/Simon DawsonJoonas Suotamo, who plays Chewbacca in Star Wars: The Rise of Skywalker, speaks during an interview at Pinewood Studios, Iver Heath, Britain September 26, 2019. REUTERS/Simon DawsonNaomi Ackie, who plays Jannah in Star Wars: The Rise of Skywalker speaks during an interview at the announcement of new Star Wars products at Pinewood Studios, Iver Heath, Britain September 26, 2019. REUTERS/Simon DawsonActor Warwick Davis speaks during an interview at the announcement of new Star Wars products at Pinewood Studios, Iver Heath, Britain September 26, 2019. REUTERS/Simon DawsonThe D-O Interactive Droid by Hasbro sits on display at the announcement of new Star Wars products at Pinewood Studios, Iver Heath Britain September 26, 2019. REUTERS/Simon DawsonA X-Wing Lego model sits on display at the announcement of new Star Wars products at Pinewood Studios, Iver Heath Britain September 26, 2019. REUTERS/Simon DawsonActor Warwick Davis poses for a photograph with a X-Wing Lego model at the announcement of new Star Wars products at Pinewood Studios, Iver Heath, Britain September 26, 2019. REUTERS/Simon DawsonActor Warwick Davis poses for a photograph with a X-Wing Lego model at the announcement of new Star Wars products at Pinewood Studios, Iver Heath, Britain September 26, 2019. REUTERS/Simon Dawson
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