Disney is investing $1 billion in OpenAI and will bring characters such as Mickey Mouse, Cinderella and Luke Skywalker to the AI company's Sora video generation tool.
The OpenAI agreement makes the Walt Disney Co. the first major content licensing partner for Sora, which uses generative artificial intelligence to create short videos.
Under the three-year licensing deal, fans will be able to use Sora to generate and share videos based on more than 200 Disney, Marvel, Pixar and Star Wars characters.
AI video generators like Sora have wowed with their ability to quickly create realistic clips based merely on text prompts. However, a flood of such videos on social media, including clips depicting celebrities and deceased public figures, has raised worries about “AI slop” crowding out human-created work - alongside concerns about misinformation, deepfakes and copyright.
Disney and OpenAI said they are committed to responsible use of AI that protects the safety of users and the rights of creators.
“This agreement shows how AI companies and creative leaders can work together responsibly to promote innovation that benefits society, respect the importance of creativity, and help works reach vast new audiences,” OpenAI CEO Sam Altman said.
At Disney, Bob Iger, added that the partnership would "extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works".
As part of the deal, some user-generated Sora videos will be made available on the Disney+ streaming service.
At the same time, Disney went after Google, demanding the tech company stop exploiting its copyrighted characters to train its AI systems.
Disney sent Google a cease and desist letter, and has previously issued similar letters to Meta and Character.AI and has filed litigation with NBCUniversal and Warner Bros. Discovery against AI image generator Midjourney and AI company Minimax.
