NEW YORK (TheStreet) -- Shares of Disney (DIS) were advancing this afternoon ahead of the company's earnings report for the 2016 third quarter, due after Monday's closing bell.
Analysts surveyed by Thomson Reuters are looking for the company to earn $1.61 per share on revenue of $14.15 billion.
In 2015, Disney reported earnings of $1.45 per share on revenue of $13.1 billion for the same period.
Yesterday the company revealed plans to enter into the online messaging app business with its own service aimed at younger teens, called Disney Mix, TechCrunch reports.
Although the app will somewhat compete with Facebook's (FB) Messenger or Snapchat, Disney plans for the child-centric design and features to differentiate the product.
Although Disney Mix is primarily an app meant for chatting between users, it will combine capabilities to play online games, make memes and share stickers, the company said in a statement.
Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.
TheStreet Ratings rated this stock as a "buy" with a ratings score of A-.
The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, notable return on equity, expanding profit margins and good cash flow from operations. TheStreet Ratings feels its strengths outweigh the fact that the company has had lackluster performance in the stock itself.