Disney has launched a series of character-themed face masks for use during the coronavirus crisis.
Kids and parents can now pre-order from shopDisney, selling for £20 and in three different sizes (small, medium, and large).
It says it will donate one million of the products to MedShare, an organisation that's dedicated to "improving the quality of life of people and our planet," reports BirminghamLive.
"Disney is committed to serving the communities where we live and work," wrote the firm.
"During these challenging times, we're using the power of our timeless stories and beloved characters to address our guests' needs."
The entertainment corporation will be donating a million masks to "children and families in underserved and vulnerable communities across the US, including California and Florida, that will be distributed by MedShare."
"Disney will also donate all profits from the sales in the US of Disney's cloth face masks to MedShare, up to $1 million, now through September 30," the company adds.
Designs include Mickey Mouse and Winnie the Pooh, Star Wars and Marvel.
Disney's new masks are not meant to be worn as medical protection, but they do "align with the FDA's latest recommendations on non-surgical, non-industrial grade face masks."
