Aldi shoppers have furiously demanded for one of the supermarket's products to be removed from shelves, after spotting its 'vile' name.
The car kit - which is currently on the Aldi website for £11.99 - went viral because of its name after it was shared on social media
Aldi's store in Netherton has been pictured selling a car cleaning kit called "demon chill", with one shopper taking offence to the name.
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She took to Facebook to highlight her feelings towards the product, says the ECHO.
She posted in a Facebook group: "Totally disgusted Aldi are selling this. Any advice on how to complain as a consumer or get a petition or something to have it removed from shelves?
"We should not have to see this in supermarkets nor should our children become familiar with this word. It's a total curse. Demonise your car??? Come on. This is absolutely vile! Any Christians amongst us or even people with common sense?"
The range of car care products are said to include the "essentials to overcome the harsh winter essentials".
In an advertisement for the product on the makers website, the strap line says "Demonize your car this winter with our CarPlan Demon Winter Range".
It then goes on to describe the product as "encompassing all the essentials you need to approach and overcome the harsh winter conditions that the UK has to offer, Demon has introduced a variety of products to assist you in combat this winter."
Aldi has been approached for comment on whether or not it will be removing the product from shelves.
If you wanted to grab one of the kits, you can buy them on the Aldi website for £11.99 each.