Mounds of rubbish were left scattered over one of the country's most popular beaches as sun-seekers piled onto the sand to soak up the rays.
As temperatures reached close to 30C yesterday thousands flocked to Brighton Beach.
But residents who headed out early this morning were greeted by unsightly scenes, with the usually picturesque coastline spoiled by piled of drinks cans, food containers and plastic bags.
And with the mini heatwave continuing today and temperatures set to climb even higher, they are expecting worse tomorrow morning, SussexLive reports.
Today could be the hottest day of the year, beating the 29.7C recorded in south west London on June 14.
Rachael Jess was furious to find litter strewn across the beach at 9am.
She shared a picture which shows a huge mound of plastic waste, food containers and cans which had been abandoned on the pebbles.
The writer and parent lifestyle blogger said her son was left “so upset” by the disgraceful state of the beach.
She posted on Instagram : “Who didn't take their s*** home yesterday?
“My son is on Brighton beach this morning (waiting for me as I'm in the Brighton centre) and he's so so upset at the state of the beach.
“As you know we often do a mini beach clean but we didn't come equipped for this today!
“It's 9am.”
The mum captured the picture before crowds returned to the beach - however with temperatures rising even higher today, similar scenes are to be expected.
Piles of rubbish and picnic leftovers were seen scattered all along the beach, leaving residents disgusted by the lack of respect shown by visitors.
Free Uni Brighton turned to sarcasm to cope with the situation, tweeting: "Brighton beach looking lovely this morning.
"Lucky to have such considerate visitors."
Over May half-term holiday a drone recorded the scale of litter in one popular seaside location.
The UK-first study found 20% of visitors to Bournemouth dropped 123,000 items weighing 1.5 tonnes.
A third of that total was glass bottles but it also found 47,467 cigarette butts, 32,678 pieces of paper, 6,578 plastic fragments, 1,677 food sachets, 1,530 plastic bottles, 370 toys, 342 wet wipes and 147 juice cartons.
