The classics never go out of style, and the Italian beer brand Peroni Nastro Azzurro has always been the original choice for the fashion cognoscenti. The culmination of its emerging talent programme, this season sees the launch of The House of Peroni in the heart of Covent Garden, a creative hub that celebrates and champions the brightest new up-and-coming talent in the worlds of fashion and drink.
Showcasing its fashion collaborators as well as some of the world’s premier mixologists, the immersive experience will be open to the public, transporting guests into an effortlessly stylish space where they can soak up style in every sense.
EMERGING DESIGNERS
Bringing to life The House of Peroni fashion programme, the experience comprises eight spaces, each of which is inspired by the work of a curated roster of emerging London Fashion Week designers, featured above.
Selected by an esteemed panel — led by Scottish fashion designer Jonathan Saunders; editor-in-chief of Dazed and Confused, Isabella Burley; fashion writer and stylist Pandora Sykes; editor of Another Magazine, Alexander Fury; and strategic consultant on the British Fashion Council, Anna Orsini — each of the eight designers have been selected for their unique style and pioneering talent. The House of Peroni is a showcase of the thinking behind their collections and their brands.
TASTE SENSATIONS
The focus on emerging talent extends to The House of Peroni’s drinks offering, too. Inspired by the recipes he crafts at the revered bar Science & Industry — known for its scientific slant on mixology — Manchester-based bartender Sam Taylor was scouted in a nationwide search for the best emerging bartending talent. Sam has co-created the cocktail menu with Peroni Nastro Azzurro’s Master of Mixology, Simone Caporale, to present a drinks experience like no other.
Taking a lead from the authentically Italian aperitivo occasion, the drinks will include a line up of Peroni-infused cocktails inspired by the designers, as well as the alcohol-free Peroni Libera 0.0%. Why not book in for a mixology masterclass to add to your visit?
The House of Peroni will also see the unveiling of the brand’s svelte new restyled bottle and glass design — its first evolution since it was launched in the UK more than a decade ago. The hottest new destination to eat, drink and discover, The House of Peroni captures the authentic tastes of Italy with fashion and style at its forefront. The House of Peroni: where drink meets style.
The House of Peroni is open from 27 February to 9 March at Unit 6, Covent Garden, WC2H. See The House of Peroni and buy tickets at Fever.
WIN TICKETS TO THE HOUSE OF PERONI
5.30pm-6.45pm, Wednesday 6 March 2019, Covent Garden
On 6 March, between 5.30pm and 6.45pm, The House of Peroni will host an exclusive event for ES Magazine readers. Amira Hashish, the Evening Standard’s digital executive editor, will interview two of the designers and Master of Mixology, Simone Caporale, live in front of the audience. We have 30 pairs of tickets to give away.
To enter, visit standard.co.uk/win
Terms & Conditions: 18+. Promotion closes at 23:59 on 26 February 2019. There are 30 prizes of a pair of tickets to the ES Magazine The House of Peroni event on Wednesday 6 March 2019, including one free drink per person. The talk will commence at approximately 6pm and at 6.45pm The House of Peroni will open to the public for walk-ins. Winners are permitted to remain in The House of Peroni but any expenses incurred are not included in the prize. The winners will be the first 30 entries selected at random after the closing date and will be contacted via email by 28 February 2019. The prize is non-transferable and there is no cash alternative. Travel to and from the event is not included. One online entry per person. Usual promotion rules apply, see standard.co.uk/rules. For further information, please write to Customer Care, Evening Standard Limited, Northcliffe House, 2 Derry Street, London, W8 5EE. Promoter: Asahi.
Enjoy Responsibly. For the facts, drinkaware.co.uk
