The discount supermarket Motatos has scheduled its long-awaited UK opening for June. Already a hit in the Nordic countries, the online grocer cuts prices by surplus food from wholesalers, and it's at just the right time with the UK deep in a cost of living crisis.
Launched in Sweden eight years ago, the company has promised UK consumers "well-known products that would otherwise risk ending up in landfill”, reports The Grocer. The consumables are regularly deemed surplus due to new packaging, a change in seasons and best before dates.
Known as Matsmart elsewhere, it's a hit in Sweden, Denmark, Finland and Germany. Thanks to its expertise, it's already forged working relationships with distributors who The Grocer namechecks as Wholegood and Pricecheck.
Christabel Biella was made UK country manager recently. She told The Grocer: "UK shoppers are incredibly passionate about sustainability but they need easy and cost-effective ways to make sustainable choices that often come with a hefty price tag. That is why I’m so excited to join Motatos, especially at this point in its development following incredible success in other European markets.”
Categories for shoppers include large pack, beverage, snacks, household, pets and beauty. Deliveries, which are set to take one and three working days, cost dependent on the number of boxes.
Last month the company launched an own-label line called Saved by Motatos in Sweden. The vegetarian product range is created with saved produce as their main ingredient. So far, the assortment includes chocolate, vegetable spreads, pestos, vegetable soups and pasta.
