Discount grocer launches redesign of its private label for first time in a decade

• Walmart is implementing the largest redesign of its Great Value private-label brand in over a decade, impacting nearly 10,000 food and household products.
• The updated packaging will feature bolder, more eye-catching food imagery and brighter colors, departing from the brand's previous minimalist aesthetic.
• A primary goal of the revamp is to enhance clarity, making key details like nutrition facts and dietary labels easier to locate and understand, with consistent placement across all products.
• The new packaging will be rolled out gradually over the next two years, with customers first seeing the changes on salty snack products.
• This modernization reflects the significant growth of private-label brands, driven by cost-conscious consumers and a rising preference among younger generations like Gen Z.

IN FULL

Walmart redesigns its Great Value brand for first time in 10 years to reflect changing shopping habits