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TV Tech
TV Tech
George Winslow

DirecTV Launches New Streaming Channels from Cineverse and Scripps Networks

DirecTV.

LOS ANGELES—DirecTV is adding seven new channels to its rapidly expanding  streaming lineup through new licensing agreements with Cineverse Corp. and  Scripps Networks.  

Cineverse said that DirecTV has launched The Bob Ross Channel, Comedy Dynamics, Dog Whisperer with Cesar Millan, Dove Channel (family  programming) and MeatEater TV as the first of nearly a dozen channels. After that,  DirecTV and Cineverse will identify other popular networks from within the Cineverse portfolio to  potentially add to DirecTV’s lineup in subsequent months, the companies said. 

These channels are immediately available to any DirecTV customers subscribing to the  Entertainment package or above who receive their content via streaming, as well as any satellite customers who want to access them through the DirecTV app. 

Additionally, through a separate deal with Scripps Networks, Court TV and Scripps News are also  immediately available to DirecTV customers’ streaming entertainment. 

“We are creating a second-to-none lineup of streaming channels that will allow our customers to  choose from a wider variety of genres or explore their most avid interests in greater depth,” said  Rebecca Nelson, senior vice president of content and programming at DirecTV. “This new  relationship with Cineverse allows us to draw from one of the industry’s most dynamic portfolios to  strategically add more channels as our customers begin to discover and embrace these new options.” 

DirecTV recently added several other channels for streaming customers, and this Cineverse  agreement makes nearly 4,000 hours of individual on-demand shows available to DirecTV in the future. 

“With DirecTV, our channels continue to expand their reach across platforms, increasing our ability  to connect with existing fandoms and new audiences for our premium content across every popular  genre,” said Cineverse executive vice president of partnerships Marc Rashba. 

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