- French luxury brand Diptyque is facing widespread ridicule for its new £39 ($52) "scented spiral," which social media users claim is nearly identical to inexpensive mosquito coils commonly used in Asia .
- The "scented spiral," part of Diptyque's Summer Water Garden collection, is marketed as a luxury outdoor fragrance designed to create an "outdoor oasis" with "relaxing notes."
- Online users, particularly from India and the Philippines, are comparing the product to traditional mosquito coils that cost as little as 24p, joking about the " gentrification " of a common household item.
- This controversy echoes previous instances where luxury brands like Prada and Dior faced backlash for selling items resembling traditional cultural products without proper acknowledgment.
- The modern mosquito coil, originally developed in Japan in the late 19th century, became a widespread and affordable solution for insect control across Asia, contrasting sharply with Diptyque's luxury offering.
IN FULL
French luxury brand mocked for selling £39 ‘incense spiral’ that looks like mosquito-repellent coil
