Course overview
Whatever industry you work in, change is a part of life. Whether it’s new competitors, disruptive technology or new legislation, many factors can arise that result in a need to transform your business. Drawing on the Guardian’s experience of the changing print industry, this course will teach you the skills and techniques needed to respond to change in the most productive way possible.
Course content
What do we mean by ‘transformation’?
- Understanding structural change: new operating models and infrastructure
- What is transformation vs change?
- Prominent examples of transformation
The key drivers for transformation
- Changing consumer demand
- Changing technology
- Changing competitive landscape
- How to spot the trend before it is too late – and examples of those who didn’t
- Porter’s five forces, McKinsey’s 7s and The Boston Matrix
What do we mean by ‘digital’?
- Digital advertising
- Digital products
- Social media
How the Guardian has responded to a changing print landscape
- The situation we were faced with
- How we developed our options and opportunities
- Internal changes – how we adapted to meet our new delivery needs
- Challenges – what problems arose and how dealt with them
- Where we are now
Booking information
This course can also be tailored to the specific needs of your organisation. Please enquire on 020 3353 3923 or email corporate.masterclasses@theguardian.com
