Career opportunities in digital marketing are growing at an exceptional rate. Delivered fully online, this Digital Marketing Professional Certificate (DMP) will give you the knowledge to think strategically, lead teams and stand out in the digital marketplace.
This online course allows you to enjoy world-class tutoring wherever you are in the world, drawing upon the expertise of the University of Aberdeen Graduate Business School, one of the UK’s top three universities for business and management. During the course, you’ll gather in-depth knowledge of the digital marketplace and learn skills that can be applied to a wide variety of marketing and professional careers.
Study at a time that suits you through 20+ hours of online learning, delivered through engaging videos and downloadable notes. The course is supported by teaching materials from Aberdeen University and an online support forum, available for 12 months from initial registration.
Assessment is carried out through self-check questions – there are no exams – and after you’ve competed the course, you’ll receive your certificate. You’ll then have the option to apply for entry to the Postgraduate Certificate and Master’s (MSC) in digital marketing leadership, also offered by the University of Aberdeen Graduate Business School.
Visit the course website for more information and to purchase
DMP subjects covered include…
- The life of a digital marketing consultant
- Introduction to digital marketing leadership
- Carrying out digital marketing research
- Digital assets, SEO and analytics
- Digital strategy development
- Developing market personae for the web
- Routes to market – advertising, content, social media and multi-device considerations
- Actionable analytics
- Technology, Structure and Usability
- Website specification
- Supplier evaluation and selection
The Digital Marketing Professional Certificate (DMP) is a pathway course to the Postgraduate Certificate and Master’s (MSc) in digital marketing leadership, also offered by Aberdeen University
DMP course duration, assessment and certification
- The Digital Marketing Professional Certificate (DMP) includes over 20 hours of learning , with course materials, videos and forum access available for 12 months from registration
- The DMP has no entry requirements and no exams, however you must complete self-check questions to ensure that you’ve understood the concepts. These questions can be attempted as many times as necessary, but participants must achieve at least 70% pass
- It’s recommended that this online professional certificate be taken over a minimum of four weeks, however it can be taken over a longer period depending on your personal circumstances
- The Professional Certificate will be delivered to you following your completion of course materials
- Should you wish to progress to Postgraduate Certificate or Master’s level, this would entail a minimum study duration of a further two years
Register online now
- Visit the course website for more information and to purchase this online course
