A web development and digital marketing agency based in Manchester has acquired a counterpart in the city centre.
CTI Group has snapped up brand communication and performance marketing agency Mosquito, which is located in the Northern Quarter, for an undisclosed sum.
The acquired firm's clients include Zoflora, Diabetes UK, Horlicks and Savlon while it also has operations in Knutsford.
Anthony Diver, executive creative director and Mosquito's managing director, said: "With consumer and customer behaviour continually evolving in the digital space, brands and business are now demanding both sides of the coin from an agency - from deep technical strategy and technical implementation to the experiential touch points a customer now expects from a brand.
"It was evident to choose the right group that delivered the same vision and ambition to allow our customers to thrive and grow.
"The move to the CTI group has been a carefully considered strategic decision for the agency. With our insights to behaviourally and contextually connect business with consumers and customers, Nick and I both felt by joining together we were able to complete the full picture of every touchpoint a future-focused business demands.
"Equipping so many independent agencies at the top of their game means we are able to deliver a service offer like no other."
CTI's chief executive Nick Rhind added: "As brands require more agility in their digital strategy, they are turning to the energy and flexibility available at boutique and specialist agencies.
"But then they get stuck managing multiple accounts with different approaches. With the group, we are offering something rare; specialist creative and technical studios, interconnected by strategy lead account management.
"Having Mosquito onboard adds a new creative dimension to the group. Their performance marketing and brand building skill sets will give our clients an edge and able us to build brands reputation and following in addition to their technical capabilities."
