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Birmingham Post
Birmingham Post
Business
Jon Robinson

Digital jump helps protect gifting firm Appreciate Group from pandemic's worst impact

Merseyside-based gifting firm Appreciate Group has said it is "well placed" as the UK emerges from lockdown despite the Covid-19 pandemic hitting its finances.

The AIM-listed group has reported billings of £33.3m for the year to March 31, 2021, of £187.5m, down 8% from £203.8m.

The total comes off the back of a fourth quarter which saw billings fall 11.2% from £37.5m to £33.3m.

In an update to the London Stock Exchange, the group added that its results for the year were in line with market expectations.

It also said that a "resilient" second half performance reflected "strong" corporate demand, increased digital sales and its previous restructuring actions which helped mitigate the impact of Covid-19.

Overall digital billings increased 286% from £17.7m to £68.4m.

The group's brands include Love2Shop, highstreetvouchers.com, Park Christmas Savings and Appreciate Business Services.

Chief executive Ian O'Doherty said: "We have met the unprecedented challenges of the last year by focusing on colleagues' wellbeing and the needs of our customers; this meant accelerating our plans to become a leaner, more digital-focused business, with an improved proposition for corporate and consumer customers.

"Our recent investments in infrastructure and workplace culture underpinned our ability to come through the crisis stronger.

"All of which has helped us mitigate the worst impacts of the pandemic and reposition the business so we are better placed for future growth.

"Our people have been outstanding during this period and demonstrated exceptional commitment, flexibility and resilience.

"Whilst the speed at which normal levels of activity will return is unclear, we believe that, as the economy emerges from lockdown, we are better positioned to exploit the trends in our market and deliver sustainable growth in future years."

Appreciate Group has said it expects to publish its full year results on June 29.

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