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Fashion is a fast-moving beat. Online consumers want to know what's hot, where to buy it and who's wearing it – instantly. Getting the story first is important, but getting it right is critical. This inspiring course introduces the essential skills for fast, accurate and exciting fashion reporting that users will want to share.
Using real-world examples, leading online fashion and shopping editor Philippa Morgan Walker demonstrates how to plan and write the staples of online fashion content – from breaking fashion news stories to dynamic shopping features. Through step-by-step practical exercises, you'll learn how to handle the pressures of deadlines without compromising on quality, and discover simple organic ways to share and promote your work online. By the end of the evening, you'll have a new confidence in your ability to generate fashion features worth talking about.
This course is for you if...
- You're a fashion student or recent arts graduate who wants to pursue a career in fashion journalism
- You're a fashion journalist or editor who wants to know how to transition your skills into the online world
- You run or contribute to a fashion blog and want to improve your digital journalism
PLEASE NOTE: This is a beginner-level course dealing with creating and promoting high quality content. If you're an experienced writer or are interested in managing a site or blog of your own, you may be interested in Philippa's Advanced digital fashion editing course.
Course description
This beginner-level evening course introduces the predominant skills and formats employed in fashion writing through a series of talks, as well as practical exercises in news-writing and catwalk reporting. Topics covered include:
- How the digital era has changed the world of fashion publishing and editorial
- How different magazine and newspaper brands display online content
- A step-by-step guide to sourcing, building and creating a shopping feature
- Techniques for constructing a clickable celebrity fashion feature
- How to write a fashion news story in under 15 mins
- How to write a fashion week catwalk report on your iPhone
- The basics of image rights and online intellectual property
- How magazine editors and digital roles could combine skill sets in the future
Tutor profile
Philippa Morgan Walker is one of the UK's leading online fashion and shopping editors, as well as being a creative digital consultant for fashion brands. Philippa has over seven years' experience at Conde Nast Digital and has previously held roles at Vogue.com, Glamour.com and Stylefinder.com. Philippa has also hosted numerous TV spots for channels including Glamour TV, Street Style TV and Vogue TV, and presented at London Fashion Weekend. She has been a creative collaborator with many top brands including Levi's, Etsi, Hilfiger Denim, Diesel and Easy Living, and contributes monthly to Glamour UK. Read more about Philippa on her website.
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Details
Date: Monday 30 March 2015
Times: 6.30pm-9.30pm. Check-in begins 30 minutes before the start time.
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £99 (includes VAT, booking fee and drinks)
Event capacity: 24
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
