To mark the start of Breast Cancer Awareness month, Diet Coke will turn its 250ml cans pink. The limited edition design will be available from Asda stores nationwide from October 10, in support of Asda's Tickled Pink campaign.
And, back by popular demand, Diet Coke has also hidden ten pink cans in special 30 x 330ml multipacks – offering those lucky enough to find one £1,000.
Asda’s Tickled Pink campaign has raised over £64m to date and supports the work of the UK’s leading breast cancer charity, Breast Cancer Care and Breast Cancer Now.
This year, to continue the brand’s long-standing support of the charitable initiative, Diet Coke will donate 10 per cent of the limited edition 250ml pack’s sales to Tickled Pink.
Tuuli Turunen, Marketing Manager for Diet Coke Great Britain, said: “Continuing our longstanding relationship, we’re really pleased to support the brilliant work of Asda’s Tickled Pink campaign again this year.
“Whether you are keen to win £1,000 or get your hands on a limited-edition pink Diet Coke can, we hope to raise further awareness of the wonderful charity and make this year even bigger and better.”
