Arbroath manager Dick Campbell says those in charge of forming a European Super League are nothing more than a "shower of greedy b*******."
The fed-up 67-year-old doesn't have many firsts left in football. He's been involved in the game for more than five decades, spanning all four divisions across his expansive career as a player, coach and manager.
He's managed seven different clubs including Dunfermline and Partick Thistle and has most recently been responsible for leading Arbroath from League Two to the Championship.
But he says he has seen nothing like the proposals that have come to the fore over the past few days.
12 elite clubs, including the English Premier League 's "big six" just announced plans to break away from UEFA competitions and form a new 'closed-shop' Super League.
And Campbell has added his voice to the chorus of critics.
In a scathing rant, Campbell took aim at the 'greed' shown by those involved, claiming that fans are being priced out of football altogether to benefit the elite few at the top of the food chain.
Quoted by the Evening Telegraph, he said: “I’ve been in the game for 50 years and I’ve never known anything like what I’ve seen over the last few days.
“The level of greed and total disdain shown for the people who are the lifeblood of football – the fans – is staggering.
“My wife’s reaction sums it up. She normally takes it all in her stride and isn’t fussed about football but she’s absolutely furious.
“What these money men are doing is appalling. It’s disgusting and anyone involved should be utterly ashamed of themselves. They are nothing but a shower of greedy b*******.

“The game used to be a way out of the poverty trap. It was a game that could be played and enjoyed by all and it offered light, hope of better times.
“When I was a boy we’d get one football between four of us on Christmas Day and we were in our element.
“We’d chuck our schoolbags down on the ground after school and use them as goalposts until it got dark.
“I still believe there are people out there who love the game the way I do.
“I guarantee 90 per cent of the fans will find it hard to get the money together to pay for the astronomical ticket or TV prices to watch any of these games in The Super League.
“Players are already on £500,000-a-week and more. Where does the greed end?
“There are people like me, who, if there is a kick-about on across the road will go out of their house and watch it.
“The game could and should still be about that. People like me still get a kick out of watching the game they know and love.