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Evening Standard
Evening Standard
Business

Diageo sales boosted by demand for Game of Thrones–branded whisky

Diageo press image

Smirnoff vodka maker Diageo was in good spirits on Thursday as it posted higher sales helped by strong demand for a new Game of Thrones–branded whisky.

Revenue rose 5.8% to £6.9 billion in the six months to December 31.

Despite currency headwinds, pre-tax profits increased to £2.6 billion from £2.2 billion, boosted by a disposal.

In October its Johnnie Walker division launched a White Walker range inspired by TV show Game of Thrones.

It sold one bottle a minute on Amazon UK in the first 24 hours.

The drinks firm also announced a £660 million share buyback plan.

Its shares increased by 107p to 2879p.

Ivan Menezes, chief executive of Diageo said the firm "delivered broad-based volume and organic net sales growth across regions and categories".

Steve Clayton, manager of Hargreaves Lansdown select funds, said: "These figures show the underlying strength of Diageo, with good growth across the board, despite a volatile macro-economic backdrop."

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