Diageo, the company behind Smirnoff, Guinness and Johnnie Walker, has seen an 11% jump in profits thanks to emerging markets' love of a good whisky, the company has said.
However, sales in Europe struggled, with UK net sales down 2% and a 4% drop across the rest of western Europe.
In emerging markets, sales were up 15%, meaning it now accounts for nearly 40% of total sales. Smirnoff vodka enjoyed huge growth in Africa and Latin America, thanks to Madonna featuring in its marketing.
Operating profits jumped to £3.2bn from £2.9bn a year ago with Johnnie Walker whisky sales rising 15% with strong demand in South Africa, Brazil and the Asia Pacific region.
Whisky (or whiskey, depending where it's made), which also includes Bells, J&B and The Singleton, accounts for about a third of its sales and bosses recently announced plans to build a major new distillery along with expansions elsewhere, as part of a £1 billion investment drive.
Beer sales in Britain provided some welcome news at home, up 6%, with Guinness and Red Strip selling well.
Shares are up 9p, 0.5%, at £16.90.
Analysts were impressed with Canaccord Genuity and S&P Capital IQ raising their target prices.
Richard Hunter, Head of Equities at Hargreaves Lansdown Stockbrokers, said:
Despite heightened expectations, investors are raising a glass to another set of sparkling results.
Diageo has managed to ride the wave of emerging markets strength, whilst also being well positioned for any uptick in the North American economy.
Meanwhile, its European performance was creditable given the challenges, and the more recent acquisitions are looking increasingly prudent.
In addition, the company is continuing to keep a close eye on costs, whilst its confidence in its prospects has been reflected by an 8% dividend increase, maintaining its progressive policy.
By contrast, the European situation will need to be monitored closely, net borrowings have increased with its most recent acquisition and foreign exchange movements are a potential drag.
