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Detroit Edibles Launches Flowerade, A THC-Infused Powder Drink Mix

By Vuk Zdinjak

Detroit Edibles announced the launch of Flowerade, a THC-infused powder drink mix. Starting May 16, Flowerade will be available at adult-use, recreational cannabis stores and medicinal marijuana shops across Michigan. The powder drink mix comes in three flavors – Tropical Punch, Lemon-Lime and Blue Crush and is sold in 100mg packs.

"Flowerade is an innovative and easy-to-use drink mix that allows any adult consumer to experience the benefits of THC in a simple and delicious way," stated Tim Schuler, president and COO of D&K Ventures, the company that owns Detroit Edibles. "All you do is add Flowerade to your drink to enhance your hydration and experience the lightning-fast effects of the mix."

To create consumer awareness and excitement for Flowerade, Detroit Edibles will be launching a digital billboard campaign, running digital ads in online publications, and hosting sampling events across Michigan. Detroit Edibles is also creating a series of online videos to educate viewers on proper mixing, usage and consumption. These videos will be shared on YouTube, Instagram, Facebook, LinkedIn and the company’s website.

"More adults are coming into our recreational stores looking for THC infused drink options," stated Andrew Akash, chief business officer of Breeze recreational Cannabis shops. "Whether you're an adult male or female, the low-sugar content, fast-acting nature of the powder and all-inclusive self-dosing method of the mix appeals to just about everyone."

As the Michigan Cannabis industry continues to boom, Flowerade serves as a product that experienced and new adult consumers can enjoy. Infused by Cannalicious Labs using nano encapsulated THC, Flowerade absorbs directly into the bloodstream for a quicker onset time, making it appealing to experienced adult cannabis consumers. The ability to manage the amount of powder used in a drink makes it easy for newer adult consumers to find the best dose for them.

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Dive Deeper:
Key Retail Insights After 4/20 - Dispensaries' Biggest Shopping Day Of The Year
By Rosie Mattio, Founder and CEO of MATTIO Communications 4/20 is undeniably a huge day for cannabis, and each year…
Molecule Holdings Inc. Announces PHRESH Launch in British Columbia
Ottawa, ON – TheNewswire - May 5, 2022 – Molecule Holdings Inc. (CSE:MLCL) (OTC:EVRRF) ("Molecule" or the "Company"), a Canadian…
Flora Growth's Vessel And JustCBD Make Moves In Canada And UK, Here Are The Details
Flora Growth Corp.’s (NASDAQ: FLGC) Vessel and JustCBD brands revealed new developments.
EXCLUSIVE: Jushi Holdings Opens 32nd Cannabis Dispensary Nationwide In Grover Beach, Expanding California Footprint
Jushi Holdings Inc. (CSE: JUSH) (OTCQX: JUSHF) is expanding its retail footprint in California with the opening of its 32nd retail location nationally…
One subscription that gives you access to news from hundreds of sites
The surprising history of bhang
During Holi, if you go to the right spot, your milky thandai might contain a hint of bhang, Indian edible…
Fake Cannabis Vapes: How To Tell If Your Weed Vape Cartridge Is Safe Or Counterfeit?
By WeedMaps News' Tyler Koslow, provided exclusively to Benzinga Cannabis.
Get all your news in one place