
A 4 minute 36 second film clip showing the happy time spent by the young King Bhumibol Adulyadej and Queen Sirikit at the stunning Phrom Lok Waterfall in Phrom Khiri district, Nakhon Si Thammarat province, in 1959 brings smiles and tears of joy to almost everyone who views it. This has inspired many to visit tambon Phrom Lok, which is now easy to reach by car unlike when the royal couple travelled by Jeep on a 10km dirt road.
"The Phrom Lok community has been a popular tourist destination for over a decade likely because of people's awareness of the royal visit of King Bhumibol and Queen Sirikit to Phrom Lok Waterfall," a local woman and also a member of the Phrom Lok Community Tourism Enterprise said.
Rangsit Chalermwan, deputy mayor of Phrom Lok Municipality, added that Phrom Lok is a major tourist attraction with abundant natural resources, including forests and water sources, and also known as the community of fruits.



Phrom Lok is famous for various kinds of fruits, such as durian, longkong, langsat, mangosteen, rambutan and champedak, as well as sator, or stink bean.
Metta Anuphan, village headman of Moo 1 Village in Phrom Lok, said: "Our community has various things to offer tourists in line with the Amazing Thailand Go Local Campaign. Increasing tourist arrivals allow us to develop community tourism here."
According to him, local people have joined hands to operate community tourism and homestays for more than 10 years.
Located 807km from Bangkok and about 30km or a 30 minutes' drive from Muang district, Phrom Lok Community has numerous natural attractions, local food and a variety of fruits for tourists to enjoy.
A must-see in the community is Phrom Lok Waterfall visited by several royals. This waterfall is one of 10 in Khao Luang National Park.
Phrom Khiri district is also known for Wat Khao Phanom, a temple with a legend about King Taksin the Great who saved Siam from being under Burmese rule and founded Thonburi Kingdom in 1767. The legend says that King Taksin spent the rest of his life in the monkhood there.
Village headman Metta said: "Apart from Wat Khao Phanom, I recommend Wang Pla Ngae which has crystal clear water and is safe for everyone to swim. Another must-see is somrom, a kind of orchard where people grow different types of fruits, herbs and wild plants near their houses."
Kitsana Kaewtumrong, director, International Advertising Publicity Division, the Tourism Authority of Thailand (TAT), said Nakhon Si Thammarat is one of the 55 "secondary provinces" where community tourism is promoted in less popular destinations under the TAT's Amazing Thailand Go Local Campaign in order to ensure fair income distribution.
According to him, local communities under the campaign must possess unique characteristics and focus on cleanliness, anti-global warming measures and local people and tourists' participation in cultural conservation.


The TAT wants community tourism to attract a new generation of tourists by selecting communities in line with their needs. A team of designers from Bangkok University was invited to decorate and present local dishes in an interesting way and renovate homestays in 14 local communities, including Phrom Lok. Selected social media volunteers were invited to tour the communities and post their photos and comments.
In addition, the TAT has been promoting the Amazing Thailand Tourism Year 2018 and the Amazing Thailand -- Open To The New Shades campaign through the painting of four Thai AirAsia aircraft. The fourth has been painted under the theme Shades of the River and decorated with photos of tourist attractions in secondary provinces. The objective is to create a nice atmosphere and inspire people to travel to these places. The first flight of the fourth aircraft was bound for Nakhon Si Thammarat.
Topaz Subunrak, head of sustainability and communications, Thai AirAsia, said Phrom Lok is one of the four local communities under the airline's pilot project called Journey D to work with locals to promote sustainable community tourism.





TRAVEL INFO
- Nakhon Si Thammarat is convenient to reach by car, bus, train and plane.
- For more information about travel in Nakhon Si Thammarat, call the TAT Nakhon Si Thammarat Office at 07-534-6515/6 or the TAT Contact Centre 1672.
- For more information about travel, homestays and attractions in Tambon Phrom Lok, call Phrom Lok Community Tourism Enterprise at Tel 087-273-3259.
