Derby creative agency helps firm toast 50th anniversary in style

A creative agency in Derby is helping a firm that specialises in the design and manufacture of park homes and holiday lodges celebrate 50 years in business.

To mark Tingdene Homes’ half century, Fluid Ideas, based in Darley Abbey Mills, has designed a re-brand for the company.

Fluid has developed a refreshed logo and a new brand identity for Tingdene centred around four key values – quality, passion, heritage and innovation – with the tagline Discover the Difference.

The project also encompasses a new look for Tingdene’s advertising and marketing materials, showroom signage, uniforms and vehicle livery, while a new website will go live this summer with a host of improvements to make it more customer-focused.

Shane Jones, who is leading a 12-strong team at Fluid working on the project, said: “Tingdene Homes is a well-respected name in the industry and we are proud to be involved with the company in this milestone year.

The project has involved a new look for Tingdene's advertising and marketing materials (Fluid Ideas)

“The new brand identity, Discover the Difference, builds on the company’s tradition and heritage while showcasing all that sets Tingdene Homes apart from its competitors, including its commitment to innovation and high-quality British craftsmanship.

“Tingdene is a company which is continuously looking forward. The team’s passion to innovate and drive change within the sector is reflected in the stunning lodges and homes, and we’re excited to be part of the next phase of Tingdene’s journey.”

Based in Wellingborough, Northamptonshire, Tingdene was founded in 1969 by Jim Gibbard and Peter York. Today, it has more than 220 staff.

Tingdene is celebrating half a century in business this year (Fluid Ideas)

Jamie Wilkins, commercial director at Tingdene, said: “After trading for 50 years, we felt it was important to keep things fresh and to recognise our history and where we have come from.

“Innovation is at the heart of everything we do, and our investment in this brand evolution represents a step change for Tingdene and the industry as a whole.

“From our very first meeting with Fluid Ideas we knew we’d found the right partner to work with on the project and take Tingdene to the next level.”