The Denver Broncos have become the first NFL team to secure a sports betting partnership since the league opened the category in May.
The Broncos and FanDuel Group announced on Monday a multi-year partnership, making FanDuel an official sports betting partner and an official daily fantasy partner of the Broncos.
Per the team’s site:
The partnership gives FanDuel access to official Broncos marks and logos to use across FanDuel’s sports betting and daily fantasy sports offerings in Colorado. The agreement also grants FanDuel access to robust marketing assets ranging from in-stadium signage to radio, television and digital advertising to promote its sports betting offerings directly to fans.
As part of the partnership, FanDuel and the Broncos will also offer once-in-a-lifetime experiences and unique offers for FanDuel customers.
“With FanDuel’s successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel’s trusted mobile sports betting and daily fantasy platforms,” Denver Broncos Chief Commercial Officer Mac Freeman said
