A charity has opened Denmark's first ever food surplus supermarket.
The store in capital city Copenhagen called Wefood will sell produce at prices 30 to 50 per cent cheaper than normal supermarkets.
Per Bjerre from the NGO behind the market, Folkekirkens Nødhjælp, said: "WeFood is the first supermarket of its kind in Denmark and perhaps the world as it is not just aimed at low-income shoppers but anyone who is concerned about the amount of food waste produced in this country.
"Many people see this as a positive and politically correct way to approach the issue."
The supermarket is hoping to help reduce the 700,000 tonnes of food waste Denmark produces every year.
The Danish Minister for Food and the Environment, Eva Kjer Hansen said: "It's ridiculous that food is just thrown out or goes to waste.
"It is bad for the environment and it is money spent on absolutely nothing.
"A supermarket like WeFood makes so much sense and is an important step in the battle to combat food waste."
In the last five years, Denmark has reduced the amoung of food waste it produces by 25 per cent.
France has recently passed a law banning supermarkets from throwing away or spoiling unsold food.
