Denmark frees steal sales from paid-for titles

Major paid-for dailies in Denmark have lost sales due to the war being fought out by five free titles. Berlingske Tidende - which became a tabloid three months ago - has lost 14% of its readership over the last year, Ekstra Bladet lost 12% and Politiken dropped 10%. The two long-run freesheets, Metro and Urban, lost 15% and 5% of their readership respectively. But the new frees all did well. (Via NewspaperInnovation)