Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
National
Rhian Lubin

Dems release cost of Noem’s hair and makeup for ad that led to her firing

  • Financial disclosures reveal taxpayers funded nearly $4,000 for hair and makeup services for Kristi Noem, along with over $40,000 in other vendor costs, for an anti-immigration ad filmed in South Dakota.
  • The ad, part of a larger campaign costing over $200 million, featured Noem on horseback in front of Mount Rushmore, warning illegal migrants to stay away.
  • The Strategy Group Company, subcontracted by Safe America Media, produced the ad, also accruing $100,000 in labor costs and a $60,000 signing bonus.
  • Democratic Senators Peter Welch and Richard Blumenthal criticized the spending as "waste, fraud, and abuse," leading to a congressional grilling of Noem.
  • Noem is set to step down from her Homeland Security Secretary post, with Donald Trump denying approval of the campaign, and has been referred to the Department of Justice for a perjury investigation.

IN FULL

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.