Dell Computer is the top technical firm, coming ninth in the Harris Interactive Annual RQ 2002 poll, reports Technology Marketing. The poll takes products and services, financial performance, workplace environment, social responsibility, vision and leadership, and emotional appeal into account. Microsoft's performance was spectacular, as it plunged from second to 11th place. Intel fell even further, from fourth place last year to 19th. However, it wasn't all bad news for tech firms. Microsoft ranked first again in Financial Performance and in the Vision and Leadership categories, and Apple Computer actually climbed the chart, from 39th to 37th, just behind Gateway.
The top firms this year were Johnson & Johnson (as always), Harley-Davidson and Coca-Cola. The lowest rated company, setting a new record low score, was Enron. Full results are in the press release, here.
