Dell may go to dealers

Dell Computer is to offer dealers unbranded (or "white box") PCs for resale, moving beyond is "sell direct" origins, according to a Wall Street Journal article followed up here. "After years of deriding personal-computer dealers as costly middlemen, Dell Computer Corp. is poised to begin recruiting these dealers to sell its PCs, marching directly onto the turf long cherished by Hewlett-Packard Co. and International Business Machines Corp," says the WSJ piece, but the full text is available to subscribers only.