Getting a food delivery is associated with guilt far too often. But now you can enjoy your food in peace, safe in the knowledge that as well as a tasty dinner, you've also made a donation to charity.
As for their online Christmas campaign this year, Deliveroo has vowed to raise £100,000 for midwives, by making a donation to London NHS Trust UCLH with every order made, contributing towards additional training for midwives and new equipment.
Identifying midwives as the best delivery service in the country, naturally Deliveroo then states that it's proud to take second place for best delivery service in the UK.
Called their #ForTheMidwives campaign, the advert pays tribute to midwives who work tirelessly over the festive period, highlighting the compassionate, incomparable work of midwives up and down the country.
On Christmas day alone thousands of midwives are expected to welcome around 1,400 Christmas babies into the UK, with the day being one of their busiest periods.
The emotive film stars with a real midwife named Katy, aged 26, talking about her job and the sacrifices she and others make to deliver the most magical of gifts: a child.
The film, entitled ‘For The Midwives’, has been conceived to celebrate this Christmas campaign to support midwives. Deliveroo worked directly with midwife, Katy, to uncover the stresses, joys and emotions that are all part of the service of delivering babies which form the final advert.
The film documents unsung hero on a normal working day. It starts with the alarm waking her at 4:30am, she then makes her way to the hospital where she is greeted by enthusiastic colleagues and nervous parents alike, never knowing where her shift might take her that day.
The £100,000 figure will apparently be created from a combination of a donation from the company and fundraising from customers, all going to University College London Hospital.
Katy, a Midwife from University College London Hospital (UCLH), said; “It takes a lot of training and a lot of hard work to become a midwife, it’s a calling, a way of life rather than just a job.
It’s been incredible to see just how much this glimpse into the day-to-day of a midwife has resonated with the British public. It’s a special time to be part of. What’s better than helping a new family on Christmas Day.”
Will Shu, Founder and CEO at Deliveroo said: “The Deliveroo team has been truly humbled spending time with these highly skilled healthcare professionals.
We’re happy to be supporting the amazing work of midwives this Christmas and shining a light on the everyday heroes that make up the UK’s best delivery service. At Deliveroo we talk about deliveries every single day but we recognise that some deliveries are more important than others and we take our hats off to them.’
