Email has long been categorised as a direct marketing tool, which has led to the industry's acceptance of best practices rooted in the belief that marketers must send the right message, to the right person, at the right time. In reality, direct mail and email are very different and it's time that the industry took a step back and question the relevance of accepted industry practices.
An ongoing reluctance to adopt new ways of thinking around email has given rise to several myths that for too long have misled marketers on how to execute effective email campaigns. From targeting only the most engaged subscribers, to obsessing about the ideal time of day to hit send, this infographic aims to unveil the truth behind email marketing in 2013.
Click on the image above to enlarge the infographic
The infographic was created by Alchemy Worx
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