Deborah Meaden had some cutting words to a pair of Dragons' Den entrepreneurs on tonight's show.
Jemma, the founder of intravenous vitamin drip service, Dripboost, was looking for an investment of £25,000 in return for a 15% equity.
Dripboost is a mobile IV vitamin therapy and vitamins injection service, delivering IV drips in the comfort of your own home.
The drips contain a mixture of nutrients, amino acids, vitamins, minerals and electrolytes.
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The Dragons were impressed with the turnover of the company, catching their attention.
However, the news that the business needs no medical regulation caused a stir in the den.
And the high price point of around £300 gave many of the Dragons' cause for alarm.
One Dragon that wasn't impressed was Deborah Meaden - who had some advice for the pair.
She said: "This, to me, is everything wrong with the world.
"The thing we've got in humans, we've just got to look for new and for different.
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"You've made it incredibly expensive. It moves it into a really exclusive area for people who are silly enough to think, 'I've got more money than sense.'
"Honestly if you make millions and millions out of this business, I wouldn't have one ounce of regret about not investing.
"I just don't like it and I don't like its ethos, so you won't be surprised to hear I'm out."
*Tonight's episode was a repeat.
