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Amazon (AMZN) shares remain in focus ahead of the company’s longest-ever “Prime Day” event, set to kick off today (July 8) and run through Friday (July 11).
The four-day shopping marathon – twice the length of last year’s – will unleash millions of deals across Amazon’s sprawling e-commerce platform, from tech and home essentials to fashion and beauty.
At the time of writing, Amazon stock is up well over 30% versus its year-to-date low in late April.
Why Is Prime Day a Big Deal for Amazon Stock
Prime Day could prove a meaningful catalyst for AMZN shares since it improves both short-term revenue and long-term consumer engagement.
With the shopping marathon now spanning four days, experts forecast up to $21.4 billion in gross merchandise value (GMV) – an exciting 60% increase from last year.
More importantly, the event could help strengthen Amazon’s ecosystem by attracting new Prime members and deepening loyalty among existing ones.
It could also confirm that tariffs have failed to deter consumers from spending on the company’s e-commerce platform.
In short, Prime Day encourages cross-category purchases, impulse buying, and higher average order value – all of which contribute to margin expansion and could, therefore, unlock significant further upside in Amazon stock.
AI and Robotics to Push AMZN Shares to $248
According to Bank of America analyst Justin Post, artificial intelligence and robotics integration could see Amazon shares hitting $248 by the end of 2025.
The tech titan has deployed more than 1 million robots and launched its 12th-generation automated fulfillment centers. These upgrades will likely reduce labor dependency, improve order accuracy, and enhance warehouse efficiency – translating into material cost savings.
Additionally, new AWS data centers in emerging markets and AI-powered delivery systems like “Wellspring” are expected to materially boost global reach and operational precision, the analyst told clients in a research note last week.
What’s the Consensus Rating on Amazon?
Investors should also note that Amazon shares are well-liked as long-term investments among other Wall Street analysts as well.
The consensus rating on AMZN stock currently sits at “Strong Buy” with the mean target of about $245 indicating potential upside of some 10% from current levels.
