LUCKNOW: Chief minister Yogi Adityanath on Monday said it was the responsibility of the party spokespersons to forward the information about the policies and schemes of the government and the party to the people.
He was speaking at the state media workshop organized by UP BJP at the party headquarters.
Asking the spokespersons to expose the wrongs and lies of the opposition, CM said the social media can be a strong medium to reach out to the people. The media workers also need to understand the difference between the national, state and regional media and there has to be coordination between them at state, regional and district level, the CM said.
“We need to make people aware about the PM Awas scheme by coordinating with the gram pradhan. If the gram pradhan is the supporter of the opposition parties he would try to take credit for the work done under the scheme. We will have to work on this by telling people about the scheme,” he said, adding that it is the responsibility of the spokespersons that the benefit of the government schemes should reach the local level.
The CM said that media workers of the party should convey their message effectively and repeatedly so that the opposition does not take the credit of the work done by the government.
The false propaganda of the opposition needs to be dealt with strongly. “During the period of corona, opposition alleged that a fraud was committed in the purchase of PPE kit and infrared thermometer. When I compared the figures with Delhi, it came out that Delhi had spent three times of what UP had spent on the purchase. An FIR was lodged in Delhi and the opposition was exposed.”
The state president of the party, Swatantra Dev Singh said that media workers of the party should develop a connection with as many people as possible through their behaviour and actions. “You will have to work according to a strategy,” he said.
Deputy chief minister Keshav Prasad Maurya addressed the inaugural session of the workshop. “The movement that is going on under the name of the farmers is a chunav aandolan. Farmers are with the BJP and vice versa. The anti-farmer forces are behind this movement. We need to be wary of the rumour mongers,” he said.
State general secretary (organization) Sunil Bansal said that the media wing of the party should ensure that the government schemes and campaigns should get a wide coverage. He also shared the details of the programmes that the party will hold between September 17 and October 7 on the occasion of the birthday of Prime Minister Narendra Modi.
National media co-head of the party, Sanjay Mayukh said that there has been a change in the structure of the media and the number of the media has also increased. The media wing of the party will have to consider the nature of the media as well, like print media, digital media, and electronic media.
The national spokesperson of the party Dr Sambit Patra said that they should counter the allegations made by the opposition using facts.
The party will hold district level media workshops from September 20.
