Sir Martin Sorrell unveiled another deal today as his new S4 Capital expands globally. The former WPP chief executive bought BizTech, an Australian marketing firm with annual revenues of A$15 million (£8 million) and a staff of 90.
BizTech will merge with MediaMonks, which S4 bought last year in a £266 million deal. Sorrell said the move will help take S4 further into Asia and fits the “holy trinity” ethos of his new firm being “faster, better, cheaper” than rivals.
S4 will pay for BizTech with a 50-50 split of cash and equity, but it didn’t put a price on the deal.
Sorrell said BizTech was the “perfect partner” to accelerate the business in Australia. BizTech, founded in 2008, also has offices in Toronto, Moscow and Astana, Kazakhstan.
