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Deal extension for Silicon Valley firm backed by Manchester United player that is helping Liverpool attempt historic quadruple

The company behind an algorithm being used by Liverpool FC to help them challenge for all four major trophies this season has extended its deal with the Premier League club.

Silicon Valley-based Zone7 describes itself as an "AI-driven human performance platform" and has worked with Liverpool since the start of the 2021/22 season.

The business has agreed to continue its deal with the club for a further two years and will cover the men's, women's and Under 23 teams.

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The platform analyses player information including in-game and training data, as well as biometric, strength, sleep, and stress levels to create injury risk signals and practical intervention methods that aim to improve athlete performance while lowering injury incident rates.

Conall Murtagh, first-team fitness coach at Liverpool FC, said: "Zone7 has been a helpful resource over the last nine months, supporting our internal load monitoring systems to help optimise the level of care that the fitness and medical team provides to each player on a daily basis.

"The platform's innovative features, underpinned by artificial intelligence, have the ability to harness all forms of athlete performance data. It is a very exciting development for the future load management of elite football players. We look forward to the service expanding to cover our women's and under 23 teams."

Tal Brown, co-founder and CEO of Zone7, added: "We are delighted and humbled to continue our work alongside Liverpool FC's world class fitness, medical and data operators.

"The club has been a true pioneer in data science adoption across several functions."

Zone7, which counts Manchester United's Phil Jones among its investors, raised an extra $8m in July 2021.