DAZN have made a major power play in their attempt to infiltrate the UK sports broadcasting market.
Launched in Austria in 2016, DAZN has become a big name in the field with rights in several countries including Germany, Switzerland, Italy, Spain, Japan, Brazil, Canada, and the USA.
Their online and On Demand service also currently offers UK boxing fans the opportunity to catch some of the biggest fights in the sport and last even signed a multi-million pound deal with leading promoter Eddie Hearn.
Of all the companies to come and challenge Sky Sports' monopoly of football coverage here in the UK, BT Sport have, without much room for argument, been the most successful.
As well as acquiring rights to popular niche markets such as the UFC and WWE, BT Sport also holds exclusive to all UEFA-run competitions including the Champions League.
There had, however, been rumours last year of BT shopping their service to potential suitors.
News that broke yesterday would suggest that DAZN delivered the most appealing offer.
A deal is expected to be completed by the end of the month, according to Reuters.
At the last round of analysis, BT Sport was said to have somewhere in the region of five million subscribers across the UK and Ireland: a number that would have certainly appealed to DAZN as they look to expand their reach.
Any potential sale would, according to reports, be worth somewhere in the region of $800m - a figure close to £580m GBP.
