Online streaming service DAZN is bumping up the monthly cost of subscriptions while lowering the yearly tab.
DAZN subscribers will now pay a $19.99 per month for a month-to-month subscription. Those who purchase a year membership will play a flat $99.99 per year, or about $8.33 per month.
Previously, subscribers paid $9.99 monthly after a 30-day trial with access to a variety of boxing, MMA and other sports events. Current subscribers will be able to keep that rate for one year before choosing between the monthly and yearly subscription.
DAZN is the online broadcast partner for Bellator MMA and Combate. The Viacom-owned promotion signed a long-term deal that was valued at $100 million, with Bellator 206 serving as its debut.
Shortly after signing with Bellator, DAZN upped its ante in the boxing industry by signing star Canelo Alvarez to a five-year, 11-fight deal worth $365 million. They then signed Alvarez rival Gennady Golovkin to a multi-year deal worth eight figures per fight.
DAZN’s price increase comes at a time of heightened competition among streaming services for viewers, and potentially adds another bill for hardcore fans who already subscribe to UFC Fight Pass and ESPN+ in addition to pay-per-view costs that will soon go behind the UFC broadcast partner’s online paywall.
For more on the upcoming MMA schedule, check out the MMA Rumors section of the site.
