Is struggling ITV breakfast show Daybreak slowly turning back into GMTV? Now that new editor David Kermode has arrived, Daybreak's old purple logo has been replaced this week by a new orange one, the same colour as, er... GMTV's logo was. GMTV's logo did have a hint of orange to it as well, Monkey will grant you. But with the amount of spray tan that appears on Daybreak guests, that addition will surely only be a matter of time. Monkey memo to ITV: The Daybreak website is still using the old purple logo.