Dawn Ward had fans gasping in amazement as she shared a photo of herself as a bride.
Fans said it looked nothing like The Real Housewives of Cheshire star as she posted the throwback photo on her Instagram showing her with dark hair.
Followers told the blonde reality TV personality she was unrecognisable in the snap of herself and her husband Ashley as she wished her man a Happy Valentine's Day and told him how much he means to her after being together for 31 years.
She wrote: "Going to keep this short.
"Happy valentines you’re my everything @ashersnine what a lucky lady I am love you babe 31 years and still going strong."
One fan told her with an amazed-face emoji: "Gosh looks nothing like you."
"That dosen't even look like you," another told her.
"Your dark hair," commented another.
"Is that Dawn??" asked another follower.
Last summer Dawn and Ashley celebrated 25 years of marriage in the lavish grounds of their Cheshire home as they raised a toast in lockdown.
The couple, who have four daughters Darby, Taylor, Charlie and Aston, enjoyed an anniversary meal outdoors at Warford Hall.
The garden was adorned with a photo memory board, a floral arch and silver balloons to mark their silver wedding anniversary, and the couple took a dip in their new hottub.
Dawn, who has starred in the ITVBe reality show with her family since 2015, met Ashley in the car park of The Tavern Fayre pub on Hunger Hill, Bolton.
Four years after they first swapped numbers, former footballer Ashley took her back to the same location and popped the question.
They were married at St Michael's Church in Middleton on June 2 1995, followed by a reception for 500 guests at the Midland Hotel.
Dawn, who started dating Ashley when she was 17, recalled that she was an hour and a half late for the ceremony.
"We were in a vintage Rolls Royce," she explained previously.
"My dad was 20 stone and I had my big dress on so we couldn't get over 45mph on the M60 from Leigh."
The couple then spent a week on honeymoon in Miami and enjoyed two weeks cruising around the Caribbean.
On the day they returned home, Dawn revealed that she was expecting their first child Darby.
"Ashley was my first proper boyfriend," interior designer Dawn told us.
"He's my best friend and my business partner. He's my rock."
