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The Guardian - UK
The Guardian - UK
Business
Monkey

David Yelland's brief BBC beano

George Entwistle, hunting for PR advice, turned briefly to David Yelland when the Jimmy Savile crisis first broke. But if the former Sun editor, turned Brunswick executive, looked like a solid choice on paper, the director general never got to test out the value of his advice. Within a day or two somebody – could it have been Lord Patten's BBC Trust? – concluded it wasn't right for licence fee payers to shell out money on city PR types. Or as the statement from the BBC observed "it was decided that it was inappropriate for the BBC to contract an external agency". No cash, Monkey is informed, changed hands.

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