David Ginola is back as favourite to win I'm A Celebrity again after bookies picked up on a sure fire sign he is the person viewers want to win.
After being right slap bang in the middle of the odds when the line-up for the new series was announced, the former Newcastle United midfielder moved up the odds last week as fans loved seeing him on screen and lapped up the budding bromance between him and Emmerdale actor Danny Miller.
He was favourite until the late arrival of soap legends Adam Woodyatt and Simon Gregson shook the odds, with Coronation Street star Simon then made odds on favourite to be King of the Castle.
However, it is French football icon David who is now at the top of the I'm A Celebrity betting again on odds of 2-1 to win with William Hill, after viewers voted for him to be the new camp leader, taking the place of 'Lords' Adam and Simon.
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And, with David's new role being chosen for him by fans, bookies reckon there is a growing swell of support for him, which could well steer him to victory.
Simon is now second on 9/4, with Frankie Bridge's odds drifting slightly to 5/1 in third.
BBC Radio 1Xtra DJ Snoochie and ex-Emmerdale man Danny Miller both remained on 7-1 and 8-1 respectively.
Olympic diver Matty Lee is 25-1 to win, but 6-1 third favourite for an early departure, while 13-2 Naughty Boy and 15-2 Louise Minchin can count themselves amongst the likeliest to be the first eliminated.
Bookies could definitely have made the call as, during Wednesday night's I'm A Celebrity, Twitter was awash with love for Ginola.
One fan tweeted: "I think I'm a little bit in love with David Ginola," with a second posting: #DavidGinola has got better with age! Can I say this in this day and age? My winner since he walked in the door!
A third reacted: "Err I’m watching #ImACelebrity just to listen to David Ginola’s sexy French accent. He’s gorgeous!!"
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