Scottish start-up DARING Foods has secured a new tie-up that will see their products made available to more than 8,900 customers.
The Glasgow-based meat alternatives company announced a partnership with Brakes Scotland, Scotland's largest foodservice provider.
It will see Brake's large client list of hotels, schools, coffee shops, pubs and restaurants receive DARING's full range of plant-based meat alternatives.
The move could also see DARING supply the equivalent of 10% of the UK population with plant-based food options by 2020.
John McLintock, Operations Director for Brakes Scotland said, "Daring Foods will be an exciting addition to our range. Vegan and plant-based products are on the rise, and we want to continually offer our customers innovative products that meet current market trends. Daring Foods' products will hit all mealtimes and will have extremely broad appeal.
“This is the largest vegan range we have listed from one supplier. With the expertise of Daring Foods available in terms of training and their unique point of sale and branding, this will help caterers who are struggling to find a fantastic vegan offering. Feedback at our recent Supplier Showcase was fantastic and we look forward to working with DARING to grow demand.”
DARING Foods founder Ross Mackay added: “This is just the beginning. The response to our products has been phenomenal – even the most militant meat-eaters struggle to tell the difference. Plant-based options aren’t just for alternative cafes anymore. They are for everyone and this distribution deal proves this.
“We are pleased to work with Brakes Scotland and our other partners to distribute our products across Scotland. The more people who try our food, the easier it will be to dispel myths and challenge norms. Plant-based eating isn’t going away, and neither are we.”
