BBC 5 Live presenter Danny Baker has been fired after posting a joke about the Duke and Duchesses of Sussex's baby.
The broadcaster tweeted 'Royal Baby leaves hospital' showing a photo of a monkey dressed in a suit.
Harry and Meghan, whose mother is African American, revealed on Wednesday that their new arrival was named Archie Harrison Mountbatten-Windsor.
Radio DJ Baker tweeted a black and white photo showing a well-dressed man and woman holding hands with a suited chimpanzee.
Baker captioned it: "Royal baby leaves hospital".
Following a backlash and allegations of racism, he deleted the post and apologised.
He said: "Sorry my gag pic of the little fella in the posh outfit has whipped some up. Never occurred to me because, well, mind not diseased.
"Soon as those good enough to point out its possible connotations got in touch, down it came. And that's it."
The 61-year-old, who presents a weekly show on BBC Radio 5 Live, apologised again on Wednesday evening, saying the joke was intended to poke fun at the Royal family.
He said: "Once again. Sincere apologies for the stupid unthinking gag pic earlier. Was supposed to be joke about Royals vs circus animals in posh clothes but interpreted as about monkeys & race, so rightly deleted.
"Royal watching not my forte. Also, guessing it was my turn in the barrel."
One Thursday morning he tweeted about the media attention following the blunder.
He wrote: "Here we go. Opened door, grinning Mail hack. "Do you think black people look like monkeys?" Any other time you'd knock someone right on their arse for saying that. No mate. Gag pic. Posh baby chimp. Alerted to circs. Appalled. Deleted. Apologised. He asks again! #MailonRacism
"Now Sky at the door. Would have used same stupid pic for any other Royal birth or Boris Johnson kid or even one of my own. It's a funny image. (Though not of course in that context.) Enormous mistake, for sure. Grotesque. Anyway, here's to ya Archie, Sorry mate."
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