The Victorian premier has leapt to the defence of his state after his New South Wales counterpart, Mike Baird, poked fun at Victoria’s new logo.
Daniel Andrews unveiled the new V-shaped logo, with a new tagline “Best of everything”, in Melbourne on Wednesday.
The new branding will, the state government says, help “showcase” Victoria to tourists and investors as a sporting, cultural and education leader.
But Baird was less impressed, tweeting a picture of the logo with an added “*offer excludes harbour, infrastructure and sunshine”.
Andrews was quick to respond: “You’re just grumpy because you haven’t had a decent coffee since you were last in Melbourne! But thanks for the free coverage.”
*offer excludes harbour, infrastructure and sunshine pic.twitter.com/kj8S5qrP9D
— Mike Baird (@mikebairdMP) August 12, 2015
.@mikebairdMP You're just grumpy because you haven't had a decent coffee since you were last in Melbourne! But thanks for the free coverage.
— Daniel Andrews (@DanielAndrewsMP) August 12, 2015
Andrew Barr, chief minister of the Australian Capital Territory, waded in by saying Sydney and Melbourne are “both great cities but the best place to live is Canberra”.
Victoria’s Liberal leader, Matthew Guy, said: “It looks like an advert for Tasmania. If it said ‘TAS’ in the triangle not ‘VIC’ you’d think it was branding for Tassie.”
The Victorian government has been criticised over the logo, whose design cost $220,000. The overall tourism and marketing push will be $20m.
But Andrews said: “What we’ve unveiled today is more than Victoria’s brand. It’s Victoria’s story.
“It’s a fundamental shift in the way we go about attracting investment, improving services and creating jobs.”
