Dani Dyer glows in her latest Instagram post, sat cross-legged on the bed with baby Santiago in her arms.
The new mum, who welcomed Santi in January with boyfriend Sammy Kimmence, smiled for the camera as she plugged her range of baby products.
And in her lap, "little prince" Santi looks to be shaping up to be a handsome young man already.
"My little Prince," proud mum Dani captioned the sweet snap, "So excited for my collection to be coming soon @mybabiieofficial."
Dani often shares glimpses into her and Sammy's lives as new parents, and has been as candid about motherhood as she was about pregnancy.
And it's not just mum and dad who are smitten with the little lad.
Dani says EastEnders star Danny has let his softer side come out now he's a granddad.
"My dad didn't realise [he would be so emotional about being a granddad]," she told the Made By Mammas podcast.
"He has been so emotional around Santiago, the other day he was really crying. He went, 'I love babies, but your baby. I have never felt anything like it. I didn't think I'd feel like this.'
"He hasn't experienced being a granddad yet, I made him a first time granddad. It has hit him more now.
"He did see me pregnant and getting bigger but seeing me with the baby, it's like, 'this is real now'."
And Dani's even been putting thought into the four-month-old's career.
"I literally love our morning cuddles together," she said filming herself and Santi for an Instagram video, "I'm watching Billy Elliot and I just think… Imagine if he was Billy Elliot on the stage?
"I'd love it, I'd love him to be in the West End performing. I don't know why I'm thinking about his career path, it's literally years, years, years away. I'm just excited for it."
Meanwhile, in her own career, Dani's reportedly following her dad's footsteps and is said to be joining him in Albert Square.
A TV insider told The Sun : "Soap fans are going to be thrilled to see father and daughter acting opposite each other.
"Unlike some other celebrities who come on the show, she won't be playing herself, she will be a cabbie who picks up Mick in the street."
