Products made in Russia will be pulled off shelves at major liquor retailers Dan Murphy's and BWS after calls for boycotts from the Australian Ukrainian community.
Parent company Endeavour Group made the decision to remove drinks originating in Russia from across its retail, hotel and online businesses in response to Moscow's invasion of Ukraine and lobbying from members of the Ukrainian community.
"As an organisation, Endeavour Group is deeply concerned with the situation in Ukraine and we join the calls for peace," a spokesperson said in a statement.
"Following feedback from a variety of stakeholders, we have decided to remove products of Russian origin from our stores, hotels and online businesses in the coming days."
Endeavour Group owns numerous drinks and hospitality businesses including alcohol delivery service Jimmy Brings, Cellarmasters and ALH Hotels.
Dan Murphy's and BWS are two of Australia's largest liquor retailers, with more than 1,500 stores around the country.
The move follows calls from the Australian Federation of Ukrainian Organisations for the federal government to ban the import and distribution of Russian products including vodka.
In a letter to the Prime Minister, the group's co-chair Stefan Romaniw urged Scott Morrison to step up pressure on Russia, suggesting the government ban Russian goods, close the Russian consulate in Sydney and cancel visas for Russian visitors, business people and students.
According to the AFR, the organisation has also begun contacting Australian businesses to urge them to stop importing and selling Russian-made goods.
The ABC has contacted supermarket giant Coles, which operates alcohol chain Liquorland and Vintage Cellars, for comment.
Following Russia's full-scale assault on its neighbour, the federal government moved to impose sanctions targeting Russian oligarchs, members of parliament, banks and direct sanctions against President Vladimir Putin, his Foreign Minister and Defence Minister.
Prime Minister Scott Morrison said the government is willing to take further steps against Moscow, including banning all trade.
Shadow Foreign Minister Penny Wong on Sunday offered bipartisan support should the government deem it necessary to cut off trade with Russia.
