Johan Mjallby thinks Celtic could sell Daizen Maeda for up to £50m.
The attacker has enjoyed a stellar season and won PFA Scotland's Player of the Year award on Sunday evening.
Maeda has scored 33 goals and assisted 11 in a campaign for the ages.
His current Parkhead deal expires in the summer of 2027, although with prosperity on the pitch comes natural transfer interest.
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Indeed, should clubs circle for Maeda in the upcoming window, Mjallby reckons Celtic could demand a record fee: "I'm not an expert, but I would definitely say around £45-50m," he said when asked on Premier Sports' Scottish Football Social Club.
"We were talking about Nicolas Kuhn at the start of the season when he had three, four good months, and it was around £25m.
"It's never going to be £15m or £20m [for Maeda], it's definitely going to be £25m plus."
Michael Stewart weighed in and delivered a similar verdict: "You have to recognise that they [potential buyers] are never going to pay the top, top money for someone that has played in Scotland," he said.
"Realistically, I don't see why Celtic, if they were going to sell him, would accept anything less than £25m."
Maeda had a terrific opportunity to win it for Celtic against Rangers at Ibrox on Sunday in the dying embers, although he was stopped in his tracks by Liam Kelly and James Tavernier.
Brendan Rodgers let him off: "We have to give him a bit of leeway," said the Celtic manager post-match.
"He'd been in Japan all week; he had his first training day with us yesterday. He flew expecting his wife to have their third child, and she didn't have it, so we had to come back and then come into a game here at Ibrox.
"It's one of those tough ones, you look at it and you analyse it, he's through in goal. What can he do? He can toe poke it, can he get around the keeper? But in fairness to Liam [Kelly], he's done well, he's had a good spread on it, and I'm not sure Daizen can get it square for us to finish.
"But it just shows you we kept going right to the very end, the will was there to score, to fight, to run, and yeah, it was pleasing, especially the second half."