Daily Sport shares plunge

The Daily Sport introduced a £1m relaunch yesterday but its owner, Sport Media Group, had little to celebrate because its shares plunged by more than a quarter. The shares tumbled 11p to 30p following a warning of weakening advertising. That's a big problem for a paper that is trying to clean up its act enough to attract mainstream advertisers and thereby enlarge its audience beyond its current 97,000. My hunch is that the Sport will soon be history.