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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Daily Record stops sending copies to Dublin after circulation slump

The Daily Record has stopped sending copies to Dublin. Vincent Jennings, chief executive of Ireland's Convenience Stores & Newsagents Association, was reported on the ilevel blog as saying that the Glasgow-based title was no longer available in Ireland.

However, the Record's publisher, Trinity Mirror, sends copies to the Republic through Northern Ireland, and this supply will continue.

Evidently, it was no longer economically viable for Trinity Mirror to continue sending to Dublin each day with the Record's total Irish sales having fallen to fewer than 500 copies per day (469 on average during September, according to ABC figures).

It is thought that the Record will still be able to record an Irish sale of about 300 copies in future.

The Record has, in company with all UK titles, been losing circulation regularly over the past 20 years. It enjoyed a brief centre stage moment towards the end of the referendum campaign by publishing the pledge by David Cameron, Nick Clegg and Ed Miliband ("The Vow"), in which they guaranteed more devolved powers for Scotland if people voted No.

It made no discernible difference to its sale. The Record sold almost 2,000 fewer copies in September than in August. Overall, it was down 14.5% year on year.

Within Scotland, the Record's average sale in September (202,831) appears to be creeping closer to that of the market-leader, the Sun, which sold 238,823 copies. (The Sun overtook the Record many years ago).

Sources: ilevel.ie/Trinity Mirror

*This posting was substantially revised on Wednesday 15 October after Trinity Mirror explained its distribution system

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